Backlinks are links from one website to another website. Search engines such as Google consider backlinks as votes for a specific website from other websites. Websites with a high number of backlinks use to have high organic searches. Basically, backlinks point directly from one page to another.

Why is link building important?

Backlinks are votes from other pages and websites. Each of these votes shows search engines that the web is reliable and useful. The more of these votes you have the higher your web will be in Google and other search engines. Using links in search engines algorithm is basic. Although Google has made tons of changes in this algorithm backlinks tend to be a key tool for search engines.

What types of backlinks are the most valuable?

Not all of the backlinks are equal. If you want to show higher in search engine result pages it is necessary to focus on high-quality backlinks. One high-quality backlink is more powerful than 100 low-quality backlinks. High-quality backlinks share the same key features. What are they?

Backlinks should come from reliable, trusted, and authoritative websites. The more authority the website has, the more authority it can pass to your website through the link. If the link comes from an authority website, Google puts a lot of weight on that fact. However, these links are hard to get but it is definitely worth it.

Another important feature is that website with a backlink should be topically related to your website. When a site links to another site, Google likes to see a relation between two sites. Basically, search engines want to see that the two websites are related.

Valuable thing is that the link should be from a domain that has not linked you before. If you get a link from a specific website, and that website links you, again and again, the other backlinks will not have the same power as the first one. In other words, it is better to get 100 backlinks from 100 different websites than to get 1000 backlinks from the same website.