The previous article was focused on keywords in general and keywords and their meaning. In this article, we are going to focus on the most effective way of using them. The one thing that stayed really consistent is optimizing websites for search and that is keyword research. The need to do keyword research has stayed the same.

What is keyword research?

Keyword research is a process of finding and analyzing searched words, phrases, and terms that people are entering into the search engines. The goal of the research is to use obtained data for a specific purpose. Usually, it is used for search engine optimization or it is used in the area of marketing. The process of keyword research can better focus on the target audience, it can uncover target queries or popularity of these queries and more.

Why is keyword research important?

Keyword research provides important insight into the queries that your target audience is actually searching on search engines. For example, it relates to specific words and terms that are written into Google. The insight that you can achieve is a powerful tool because it can help to identify your content as well as your marketing strategy.

Keyword research can show you what topics are popular and searched but mainly how popular those topics are among your audience. By researching keywords that are getting a high volume of searches monthly, you can identify and sort your content into the topics that you want to be included in your web content. These topics can be also used to regulate which keywords you look for and target.

How to find keywords?

There are many sources that offer to find relevant keywords. If you know your target audience and their needs you can come up with appropriate keywords by yourself.  You can help yourself by checking keywords that occur on websites. You can get inspired by competitive websites or different sites because you can find relevant keywords on blogs or social sites. You can also use terms that appear as suggestions while searching. Or you can prosper from tools such as Google Keyword Planner, Marketing Miner, or Google Adwords. There are many possibilities and it is only up to you which one will match your requirements the best.