What does SEO mean?

SEO means "search engine optimization". Simply put, this means the process of improving your website to increase its visibility and improve the position for relevant searches in search engines such as Google or Yahoo. The better the visibility of your website in search results, the more likely you are to attract attention and attract potential and real customers to your business.

How does SEO work?

Google and other search engines use bots to crawl websites, to analyze links from the web to the web, to collect information about these websites, and to index them. When these crawlers are analyzing websites, they consider hundreds of ranking factors to determine the ranking of websites that appear in search results for a given query.

We can consider these ranking factors as a kind of evaluation of the expected user experience of website visitors. These factors include many different criteria, ranging from technical quality of the website, responsiveness, performance / speed, quality content, and keyword concentration, to building a backlink activity. As you can see good SEO starts with the work of the web developers themselves, who have to pay attention to a considerable number of criteria. Therefore, choosing your web solution provider itself is always important, as is building quality content or a network of valuable backlinks (backlink activity).

The search algorithms are designed to display relevant websites and offer users with effective search experience. Optimizing your website and content for these factors can help your website rank higher in search results.

Unlike paid ads, you can't pay search engines to get higher rankings (positions) on organic search.

Why is SEO important in marketing?

SEO is an essential and integral part of digital marketing. Every year, people do billions of searches, often with the commercial intention of finding information about products or services. Just imagine for yourself, how often do you use Google when you need to find, buy, rent, and so on? I assume that most of you who read this article use Google on an almost daily basis.

Search is often the primary source of website traffic and complements other marketing channels. Better visibility and better ranking in search results than your competition can have a major impact on your business.

How can I improve SEO on my website?

To fully understand how you can improve SEO on your website and differentiate yourself from your competition, you will need to choose a good web solution provider, learn how to build quality content or hire a quality digital marketer, or entrust the care of SEO to an advertising agency or directly to your website provider. Of course, it is suitable and possible to choose a different solution for everyone, but you will never avoid participating in improving your SEO, at least in small part, whether as an individual or a company. Therefore, it would be good that you have at least a basic overview of ranking factors, learn to distinguish between "on-site" and "off-site" SEO, know why, and how to build a network of quality and relevant backlinks to your website.

In our search engine optimization articles, we'll take a closer look at the issue and provide relevant and up-to-date information to help you build your website.