Search engine optimization can be divided into two main categories. The first one is On-Page SEO and the second one is Off-Page SEO. What is the difference? On-Page SEO includes everything, that is directly connected to the web. These parts are within our control and we can change them. It relates to web design, texts, headlines, keywords, and user experience.

Off-Page SEO focuses on the authority/popularity of the website through content creation and earning backlinks from other websites. It is mostly the link building. The biggest Off-Page SEO factor is the number and quality of backlinks to our website. Link quality is more important than quantity. Creating shareable content can improve Off-Page SEO as well.

All of these steps above are very important to define where your website appears on search engine results pages. This position depends on fast-loading pages, high-quality content, and relevant backlinks. The more we care about the website, the more visitors we can get – for free.

 

How to adjust our website?

Focus on the details. Optimizing your pages to load faster helps your site rank higher in the search results. The best user experience can be provided by loading as quickly as possible. The ideal time is up to two seconds. Slow page load speed can cause a high bounce rate. Bounce rate is defined as the percentage of visitors that leave a web page without taking an action, such as clicking on a link or filling out the form.

Fast loading pages depend on excellent web hosting. Don´t forget to secure your website. HTTPS security is the standard. Optimizing these factors makes the web delightful for users and helps sites grow. Likely it will contribute to business success.